For any marketer, effective lead generation is huge goal. The vast majority of marketers struggle to get leads despite the time, the effort and the money that they put into generating leads. Believe me, I understand the frustration. I struggled with getting leads for a long time before I really figured it out.
If this is a problem that you are currently having below are some tips for effective lead generation.
8 Tips For Effective Lead Generation
1. Target the right audience
If you have the right data, you can target the right audience. Don’t be lazy about doing the proper research to find out everything you can about them. Their gender, age range, locations, income ranges, hobbies, marital status, etc.
The more you can find out the better.
When you have this information it becomes a lot easier to target you campaigns to them for “effective lead generation”.
2. Use tracking tools
It is very import that you track your traffic and leads. Use a tracking service like Click Magick. Click Magick will tell you all kinds of things such as where your traffic originates. If you want traffic from the United States and your getting traffic from Nigeria from a specific traffic source, you know not to buy from that source again.
You can also use them to set your tracking links to redirect traffic from certain countries to a different website.
With Google analytics, for instance, you can identify the pages that are generating a good deal of traffic for you. You can also use other lead generation software as well.
I can’t stress enough how important tracking is for an effective lead generation strategy.
3. Focus on quality
This is should be obvious; however, most people just don’t give any importance to this factor. Make sure you focus on quality instead of quantity. In other words, you shouldn’t spend too much time on people who just won’t buy from you or work with you no matter what you do. You should only target people with the potential to become potential donline members, customers, clients or whichever is applicable to your particular business.
Quality targeted content must be a big part of effective lead generation.
4. Research the competition
There are a lot of people out there, especially in the make money online niches, that ike to tell you that there is no compatition. That your only compatition is yourself. While this is great motivational speak, it simply is not true. Every person in your niche is a competitor. If you are in a health and wellness mlm for example, every other person in a health and wellness mlm is your competitor. They are after the same market and people you are.
Part of your effective lead generation strategy is figuring out how to reach these people first or at least be better at closing them than your competitors are.
You need to find out more about a product or service that your competitors have launched recently. You should keep an eye on the activities of your competitors and use the information you collected to run circles around them.
5. Use your website
You need traffic if you want to generate leads from your own business traffic is an required ingredient of an effective lead generation strategy. According to experts, you can use a number of techniques in order to make visitors click on your site. Below are two basic techniques that can help.
Use forums: you can use forums in order to capture the data of your prospect customers, especially smart forms that can help you develop your database.
Make an effective call-to-action: your CTAs should be effective enough to turn visitors into customers. This is the only way you can make more sales.
For more ways to get traffic, you can check out this other article that I wrote: 14 Ways To Get Free Traffic To Your Blog
6. Buying leads lists
Look into opportunities where you may be able to pay for leads. Paying for leads is not a bad thing. In fact there are many companies out there that can deliver you leads at a surprisingly low cost and high quality. Just do your homework before signing up with anyone. There are scams out there.
Be careful about which lists to use for effective lead generation. A lot of companies swear their lists are fresh, but quite often 30% or more of the names you are purchasing will be out of date or, in some cases, not even real people. Prior to purchasing, negotiate with the list selling company in regard to this. You should get a partial refund if a percentage this high is noticed.
7. Networking events
Go to networking events in your community. Lead generation isn’t just about emails, ads, and social media. It’s also about getting personal and direct communication. Hit as many networking events that you can, especially those related to your target audience. This is one of the most effective lead generation strategies when done properly.
See if you can sponsor local events in any way. Maybe you can buy uniforms for a Little League team, or have a banner at a church garage sale. If so, be sure to show up at the event yourself so you can shake hands and get face time with potential leads.
8. Local publications
Find out if any local publications available for free fit within your niche. For example, real estate agents can get into the local “New Homes” guides found in boxes around the city. If you are a dentist, you could get an ad in a free kids’ magazine which details local attractions.
Hopefully, these 8 tips will help you develope an effective lead generation strategy.