One of the best business assets you can work on building from the very beginning is your email list. Not only are people who sign up to your email list more likely to keep in mind, they are also more likely to buy your paid products and services than any other visitor.
In order to build a good email list, you need use a variety of means to get people subscribed to your email list.
Here are 3 types of free content to help you grow your email list.
1. Contests, Competitions And Challenges.
Growing your email list with contests, competitions and challenges is easy. All you need to have something where people have to give you their email address in order to move forward. A good way to get people engaged is by running competitions and challenges. Your readers have to send you their email address so that you can reach them, if they are a winner.
In order to retain your reputation and credibility, you should ensure that you hold a legitimate competition and publicize a winner. Openly announcing the winner on your website (with their approval of course) will also motivate other people to sign up and submit their email addresses for future contests and help with future email list building efforts.
2. Offer A Freebie.
Offering freebies to build your email list is another good strategie. You can give something free, such as an e-book, but tell your audience they need to give their email address in order to get it. This means that they get what they want, and you get their email address to add to your list.
If you’re selling any products on your website, offer to give them a small discount if they subscribe to your newsletter or the mailing list. The majority of people won’t think twice about giving their email address if it means they get to save some money in return.
3. Create A List Of Reasons To Subscribe.
It’s great if you can convey to your audience all the benefits of signing up to your emailing list. Instead of trying to be subtle, it’s often better to be straight up about the fact that you’re going to add them to your emailing list. If people are honestly interested in your online business they will be happy to receive updates.
The people who are genuinely interested are the most valuable ones to have on your email list, since they are more likely to click on the new posts and links which you send over to them. They are also the people most likely to buy your products and services.
You can get many more traffic tips in my Traffic Academy Facebook group.